Letter of Inspiration

What do we believe in today? What provides us with a framework, orientation, and stability? The way we were raised, the influence of our parents or other significant figures during our formative years, has a deep, albeit unconscious, impact on our later lives. Our earliest memories typically begin at around age 4, so the years before are formative but unconscious. Looking back, the upbringing during these early years in Western Europe was predominantly Christian. Christian values and traditions were instilled and passed down to us. This had its advantages, as we all shared a similar value system that guided our actions. We understood what was right and wrong, even if we didn't always adhere to it. We were aware of the consequences of our actions when we acted inappropriately.

The number of people leaving the church is higher than the number joining, leading to questions about contemporary belief systems replacing Christianity. But what or whom do people believe in?

Successful companies with a strong corporate identity embody their defining values in a concise form. On professional platforms like LinkedIn, you often see phrases like "ex-Google" or "ex-McKinsey" in job descriptions. Even after leaving the company, the previous affiliation and shared values are still highlighted. I believe that companies today have a stronger influence on people's values compared to what we may have seen in our grandparents' time. The experiences of a 20-year-old in 2024 are vastly different from those in 1984. Elite universities like Harvard, Oxford, or Yale are known for teaching an ideology alongside knowledge. However, this is a crucial time when individuals seek a sense of belonging and guiding values from life and the business world to find their way. Every step leaves a trace, and after a few years in professional life, this can lead to a crisis of orientation and identity. Who am I actually? What am I really good at? Where do I belong?

The question of identity
The question of "Who am I?" arises after every job change. People seek answers through activities like yoga, mindfulness training, coaching, self-discovery seminars, sabbaticals, and travel in order to escape the daily routine and gain clarity in the unknown. Answering this question isn't easy; Even great thinkers like Descartes and Wittgenstein haven't provided a definitive answer. Descartes famously said "I think, therefore I am." Wittgenstein, on the other hand, didn't view the "I" as a valid concept, considering it to be a linguistic misunderstanding. In the Bible, the divine response to Moses' question about who is sending him is "I am who I am" (Exodus 3:14-15). It's evident that the answer comes from within, not from a temporary value system. Perhaps the real question isn't "Who am I?" but rather "What do I believe in?”.

The Order of the Garter is one of the most exclusive Orders still awarded in Britain and one of the most prestigious in Europe. There is the structure of Orders and Decorations in the British monarchy. The significant difference between the two is that one becomes part of an Order. The award of a Decoration is not about the community, but "just" about the recognition itself.

What makes the Order of the Garter so special? Founded in 1348 to bind the most important knights even more closely to the king during the Hundred Years' War between France and England. The Order has only 24 members and, unlike other Orders, is not inherited but must be earned. It is regarded as a prestigious Order and, with the exception of the former Emperor Akihito and Emperor Naruhito of Japan, all the holders are Christian. An interesting detail, if you think about the discussion of values from the text above.

Everyone knows the idea of alumni meetings, think tanks, etc. Why should one attend such meetings? And, what makes a strong community? Clear codes, recurring rituals, the duration of existence, the importance of the association, the reason for existence, the obvious commitment via a symbol or landmark, such as the color of the ribbon in blue, a breast star, coat and hat as the Order's costume, as well as limited places, in this case 24 and a monarch family that has maintained, preserved and led the Order for 667 years.

Have you ever tried to get through a whole day without spending any money? No coffee-to-go on the way to the office, no tram or Uber to your appointment, and you can't park your car in the multi-storey car park. The lunch appointment turns into a walk, you eat sandwiches you've brought with you, you can forget about your afternoon tennis lesson, and unfortunately you have to pass on a spontaneous dinner with friends at the new trendy restaurant. How does that feel? I recently tried it out for myself. Initially, I found it oppressive, constricting and that it made me socially excluded. As I got into it, however, I discovered the liberating aspect of not having to (or being able to) make everything possible. Saying no without feeling guilty, simply because you’re not spending any money and therefore have no options. And, crucially: it gives you more time. One question remains: Does money have power over us or our desire to belong?

Thinking another way around: if money doesn't play a role (because it's there), does it even make things more complicated? Because it suddenly opens up other questions. Just a few examples... Should I go to this dinner, after all an ambassador is coming, or the boss, or even the Federal Chancellor? It would be good to be seen or to keep in touch, wouldn't it? Or you need a new car and the fan of options opens up: sporty or elegant, SUV or coupé? Flashy or discreet? Petrol or electric? Does money perhaps also come with a certain complexity and the responsibility of sharing your life? Whether it's with the public, friends or business partners, you may be generous. However, this includes not only your own money, but also your own time. Financial commitments also involve visibility. If you compare this to the one-day "zero-spending" experiment, the opposite becomes apparent, the complexity is gone and the extra time is secured for yourself. This knowledge is of course useful, especially if you are about to finalise a project or want to write your book. Zero-spending helps your own focus and simplifies life immensely.

Let's leave the extreme and go away from zero. Where is the balance when everything is possible? How much belonging or visibility is needed and how much solitude is fruitful? By choosing my meetings, I decide what or who is important to me. By choosing where I go, I decide the context in which I want to be seen. What I consume, intellectually or literally, shows who I am. For me, this answers the question of what has power over me: The more I am myself, the more power is in my hands.

Probably not the topic you normally read or write about. And yet many managers are confronted with cases that lead to mistrust or loss of trust. What to do in a moment of fraud? Is it even possible to trust these people again and continue to work with them?
The controversial Canadian psychologist Jordan Peterson has answered this very question with Dante Alighieri's Inferno, the first part of his legendary poem The Divine Comedy. The picture that Dante paints of hell is probably the best known and most widely used. At the lowest point, at the bottom of hell, sits the devil. Now watch out, Dante has placed the impostors just one rank above him! Almost one with the devil. The difficulty of the question of whether we can forgive cheating is self-evident and is perhaps linked to the question of whether we are prepared to take the risk of burning our fingers again. We tend to see the good in people. But a cheater, on the other hand, needs time to see the good in themselves again. It is a long way to work your way back up from almost the lowest point of hell. And certainly not an easy one.

Have you ever wondered why the happy ending in fairy tales is always the wedding of the main characters? Usually this couple have fought their way through great challenges in order to ultimately be together. In The Beauty and the Beast, a young lady is abducted to live with a beast, a creature that has been bewitched and lost its human form. Of course, only the magic of true love can break this spell. We can all guess what follows: an overjoyed couple who marry and live happily ever after.

This is only one example of many. But what about real life after the big day? The only thing the fairy tale authors tell us about the “after” is that it was always happy. Cinderella, Beauty and the Beast, Aladdin – all these stories stop abruptly after the wedding, at the point of peak infatuation. That’s as far as it goes dramaturgically, with the statement “they lived happily ever after”; not from climax to climax, but in a continuous linear fashion.

What does that look like in reality? Much of the infatuation phase can also be found in customer and business relationships. At the beginning, it's exciting, new, uncertain, interesting, but once the two parties commit, it gets serious. There is hardly any turning back after the “I do” (signing the employment contract, starting a new business relationship, etc.) and expectations are high. How do you manage to fulfill these expectations from the infatuation phase in everyday business life? Can the charm of the unknown also be transferred to this second phase? We find few answers to this in fairy tales. So let's take a look at the real world.

Before getting married, we have to realize that we first have to find the right partner. If you look at the statistics, you can see that 60 to 80% of M&A (mergers & acquisitions) deals fail. Once someone is hired, the turnover rate in Germany in retail, real estate, education and training is currently between 30 and 40 %. This means that just under one in two relationships are dissolved. What are the reasons for this?

The probability of finding and keeping the right (business) partner, customer or employee is therefore a great challenge, perhaps comparable to that in the beginning of a fairy tale: the beast wants to win over the beauty. What is the secret to success in these positive examples? Finding the magic of seduction even in the familiar. In Darwin's second theory of evolution, it is not the adaptor (as in the first theory), but the aesthete who wins.

Under theories of evolutionary aesthetics, the assumption is that the basic aesthetic preferences of Homo sapiens have evolved to improve their successful survival and reproduction. Darwin points to our desire for variety. For me, this is a possible key to a happily-ever-after with highlights and without linearity. The seduction lies in the variety that can also be offered in the familiar.

Whether we are talking about relationships with employees, customers or business partners, sameness and repetition is a killer. Let's get creative and think about what we can do to stand out from the sea of monotony. The key word is individuality. Working models adapted to the individual employee and their starting position. Projects that are tailored to the customer’s needs instead of a copy/paste approach. Genuine inspiration, like that of an artist. And I’m sure that every now and then your wife or husband would also enjoy a change from the standard bouquet of flowers for Valentine's Day.

I stumbled across the term “Buddhist Economics” (drawing on the book Small is Beautiful, by German economist K.F. Schumacher), which emphasizes the well-being of all members and of the environment rather than the pursuit of infinite growth and profit.

Buddhist economics sees the function of work as activating and developing one's abilities, letting go of the ego and the corporation, and creating goods and services for a better (happier) existence. Instead of using consumption as an indicator of standard of living, this form of economics values optimal consumption paired with the least effort, so that our energy can be directed towards other creative endeavors.

To me, this sounds very much like an approach that will appeal to future generations, and one that every HR department and management team will have to address. Examples of implications for companies and entrepreneurs might be:

- Implementing a pay system based on the skills and contributions of each employee
- Promote a corporate culture that encourages employees to see their work as a contribution to the common good rather than just a source of income
- Maintain open and supportive communication where every employee can contribute and where decisions are based on the consensus of those involved
- Invest a portion of profits in social or cultural projects and charitable causes to help improve or educate the community

A Buddhist economy also has similarities with my fairy tale example, above. It is about being actively involved and focusing on the common good, not just on one’s self. What does “it” (the whole) need in order to continue? Where can I make a contribution that goes beyond simply satisfying needs? Some of you may remember the Christmas story of little Lord Fauntleroy: a little boy who unconditionally puts the good of the community at the center of everything he does, and whose infectious joy ends up transforming his old and grumpy grandfather.

An ordinary Monday morning: I'm going through my emails and stumble across the automatically generated LinkedIn job recommendations that have suddenly raised my interest. Not because I'm looking for a job, but rather because the jobs posted remind me of Black Mirror – a Netflix series that depicts future scenarios, sometimes very dramatically.

The job titles I see are completely new to me – “Culture and Well-being Manager”, “Community and Relations Specialist”, and “Head of Customer Engagement” – and I was curious to read up on their meaning and function. They seem to point to a new attempt to focus on people, i.e. employees and customers. What’s exciting here is that the job offers didn’t come from major tech companies like Google or Apple, players where one expects the employee will play a central role. No, I'm talking about long-established corporations, international consultancies and SMEs (small and mid-sized companies). What’s happening? Are turnover rates out of control? Have people realized how essential employees are for the success of a company, or how difficult it is to find new ones?

The current job market is a reaction to what has become apparent in companies, especially during the pandemic. Relationships need focus and ongoing care. If your husband/wife received a newsletter once a year with the latest update, your relationship would probably be somewhere else today. Attention, personal words – something real: that’s what people (including employees and customers) are looking for. As we can learn from partnerships, building and maintaining a relationship is an ongoing process, it cannot be achieved by making a few isolated gestures.

Two years of pandemic have left their mark. During this time, we all not only hoped that normal would return, but also questioned our “normal”. Any (customer or employee) relationships that were not strong enough broke down because of this very questioning. The task these new managers now have is an almost impossible discipline as they battle fundamental doubts about existing concepts. Culture managers and customer engagement managers are being asked to rebuild trust where it has been lost, or never existed. Regaining trust or laying the foundation for it – something else we know from personal experience – is a process that takes time.

Loyalty, self-responsibility, active thinking and thus creating added value for the company all form the basis of an entrepreneur’s trust in his employees. A culture manager alone cannot achieve this; it must be viewed more holistically. The necessary framework can only come from the entrepreneur or CEO himself. The well-intentioned new hires need clarity about the entrepreneur's attitude in order to function. A clear attitude is one that describes the entrepreneurial spirit in its depth, it is the unconscious feeling that guides an entrepreneur, and this is precisely what needs to be put into words.

With this in mind, the idea for Zero Senses was born four years ago. We work with entrepreneurs and leaders to verbalize their attitude and accompany them in creating ways and structures to express this approach. How can intuitive entrepreneurship be verbalized and thus shared with partners, customers and employees? This will be the basic prerequisite for the aforementioned new hires.

It is obvious that the entrepreneurial attitude cannot be identified overnight and implemented internally. Short-term solutions don’t work – this is about depth. Style cannot be developed overnight. A stylish home doesn’t look like something in a furniture catalog. Pieces of furniture need history and not just the same purchase date. Style is developed over time, just like a clear attitude.

People like to talk about material and immaterial luxury. The former is understood as loud status luxury, which immediately triggers images of fast cars, luxury yachts and other consumer goods outside the normal standard of living. This luxury is clearly associated with exaggeration. The quiet - immaterial - luxury, on the other hand, is associated with tranquility, self-determination and reduction. One might think is the very opposite of luxury. However, in extreme cases, exaggeration can also be found in this type of luxury, such as when a multimillionaire “brags” about being such a minimalist as to possess only 64 things, or the essence of a lavishly laid dessert buffet is suddenly found in foams and essences in the dessert bowl of a Michelin-starred restaurant. That being said, we also find exaggerations in immaterial luxury, namely in that of compulsive minimalism. For me, this results in a new definition: luxury means exaggeration (in whatever form). And exactly this triggered my thoughts for a new form of luxury. To be continued.

Our everyday life has changed dramatically. We are once again encouraged to work from home, and anything involving in-person interactions requires the constant monitoring of possible changes to the current situation. In addition, long-planned events or meetings may end up being cancelled or adjusted at the last second, making our improvisation skills more in demand than ever. Only those who stay permanently in motion manage not to get lost in memories of the good old days of a pandemic-free world.

All this effort seems to take away our energy for aspirations and kindness. Emails are getting shorter and responses take longer, while both salutations and greetings in messages are disappearing. Suddenly you see men who used to walk across Zurich’s Paradeplatz in elegant suits in sporting jeans and turtlenecks. Restaurants in the Old Town, where you used have to fight for a seat at lunch, now have free tables even on the same day. And everyone has redefined their dress code – as evidenced by the revival of jogging suits.

Meanwhile, the construction industry is enjoying a surge in demand. If you spend your days at home online and in Zoom meetings, you at least want to feel comfortable in your own bubble. Our move into the digital world makes us forget our standards from the (old) reality. Christmas cards that used to be signed by hand were sent via WhatsApp this year, if at all. It seems as if many are asking themselves: what’s the point? Has the pandemic helped usher in a new age with new rules of style and decorum? Have we become kinder to ourselves and forgiven ourselves for no longer following the yoga or workout app every morning? Have we learned that it’s nice to spend time with the people who are close to us instead of travelling the world to pursue others or grandiose goals? And has this led us to start redefining success? The ideals of “faster, higher, stronger” seems to matter less to us – and they are also less tangible online. But what then is important to us in this new phase?

People are always looking for what they cannot have. The spontaneity now frequently imposed on us may lead us to desire permanence: this can be in the form of a place to live, familiar products or stability in our personal environment (work, family, partner, and friends).

The question we should address now at the beginning of 2022 is: how can entrepreneurs give their employees and customers this consistency?

People who used to be able to tell stories about their latest trips or business meetings now talk about the baker who makes the best sourdough bread or the latest Netflix series. Conversations have become boring, because nothing happens anymore. As we have become poorer in experiences, our lives have lost a bit of their meaning.

“In a society that is used to making such comparisons, success that is visible to all becomes the basis of prestige and an end in itself. One demonstrates one’s own achievement in order to gain prestige and escape contempt.” (Thorstein Veblen, The Theory of the Leisure Class).

After two years of the pandemic, we have lost our habits of having social interactions and conversations, which, according to Thorstein Veblen, a 19th century economist who was one of the first to reflect on consumerism, leads to the conclusion that we are losing our social status. The only consolation is that if everyone feels this way, our status symbols may soon be redefined.

One of the main characters in Kundera’s famous book is Tereza, a woman marked by self-doubt who describes in a dream her fear of not being enough. She dreams that her husband, Tomas, a philosopher who enjoys life, sends her to Petřín Hill in Prague, where a man with a gun is helping three suicides kill themselves. When the armed gentleman turns to her, she cries out, “It was not my choice!” and is granted permission to leave. Only at the moment when it is literally a matter of life and death does Tereza take responsibility for herself and make a decision. Why is it so difficult to make clear decisions?
It starts with the sheer volume of possibilities we are offered. The routine walk to the café around the corner in the morning becomes an interrogation game: Flat white? Small or large? What kind of milk? Cash or card? This drags on into the meetings that follow, where future investment decisions, hiring or corporate strategies are discussed. There is no shortage of options or opinions; in fact, there are too many. The trick is to figure out how you like your coffee—what you actually want.

The goal here is not perfection. We are not machines, nor can a decision be made with the gift of perfection, like that of the master forger Beltracchi. Clarity about what you don’t like is a good first step. “It was not my choice!” cries out Tereza—I don't want to die. Although this was a dream, by taking it a bit further, one can imagine that this decision on Petřín Hill brought further consequences. Because the moment of clarity has an incredibly liberating energy. Most of the time, this clarity has been present in us for a long time, nevertheless we tend to hesitate. There are many reasons for this: not yet being ready for the consequences that come with it, being afraid of change and letting go of the familiar, or (still) lacking the words to express it. One thing you should be aware of is that life is not static, but in a constant state of flux. Whether you decide consciously or choose the strategy of waiting, life keeps flowing. The greatest security is found in trusting continuous movement.

Looking back at the past, none of my decisions have ever brought anything bad. Change, yes, but that’s what happens when you move. The context changes, and a trained intuition is a tool that gives support and clarity in a state of continuous movement. I will be speaking on how this can be trained on October 27 at a lecture at the Senior Management Program of the University of St. Gallen. Details will be available on the website afterwards.

The last vineyards have just been harvested and the main work in the cellar has been completed. Now it is time to wait, because working with nature does not allow for short-term adjustments, nor can the harvest be repeated or mistakes corrected. There is a dependence and with it a hope that nature has been kind to the winegrowers. After all, there will not be another chance until next year. Nature sets the pace and we have to follow.

What this example shows me is not only the dependence on external influencing factors (because they exist everywhere), but also the level of clarity it takes to produce this precious product. For example, do I want an elegant, lean wine with low alcohol that tastes more like dark berries or even tobacco, or something completely different? What framework (cultivation, aging and production) does it take for me to succeed? And even if I can visualize and express all this, I still have to wait to see if my strategy has worked, because the finished result will only be revealed in the bottle.

Patience is a quality that is often lost in the business world, where I have been conditioned to believe that thoughts should be implemented immediately. Silicon Valley tells us we should “fail fast”. But is that the case? Don’t good ideas, just like good wines, need time to mature in order to develop their full potential? This is certainly true in wine, and I think it’s true in business as well.

Summer is now noticeably over and the dark and cool months have begun, ushering in a time for reflection and debate. May this Letter of Inspiration encourage you to do so and initiate new thoughts!

The post-pandemic reactions are different than expected. In almost every conversation, I hear about resignation, motivational difficulties, and signs of exhaustion. Not just in the big consultancies, where hires and fires are common, but everywhere. It doesn’t seem as if everyone was waiting for things to get going again. Instead, drive is restrained. In fact, I even observe a tendency to escape, to flee from the known. This is most likely because we have been through a time in which parameters, both private and professional, have been challenged, thus also calling into question the status quo. Now you might think: a good thing that it has! After all, so much passed us by too carelessly – climate change, digitalization, AI, and so on. It seems as though everything happened at the same time, giving us almost no chance to think about these topics, let alone develop a clear position on them.

The changing frameworks of the last months have offered an opportunity to reflect on the big questions of life. One might assume that the increased fluctuation rates are an indication that people are (finally) pursuing their needs, desires and – yes – perhaps their dreams. There was a moment of enlightenment, and thus clarity, about what we actually want.

But instead of the pursuit of ideals, I hear rather the opposite in conversations – very few are following their true calling. Instead, they are taking the path of safety. The personable waiter becomes a call center agent, the former architect looks for a job in administration, while the entrepreneur again chooses the apparent security offered by a corporate job.

What surprises me about this is that I don‘t believe that this step is the result of honest self-reflection, but rather the most obvious, simple or logical solution for something that, if dealt with further, would only become exhausting. This, in turn, makes me critically question how sustainable these newly chosen paths are. Will a second wave follow in a year’s time – not a wave of the coronavirus, but one that raises the question of meaning again?

As humans, we are hardwired to take the easiest way. This is why, in the supermarket, we usually wait in the longest line, because who knows, something could be wrong with the other ones. A queue of several people already waiting seems to be right – they couldn’t all be wrong, could they? This pattern can also be seen in parks, where paths emerge over time as people repeatedly take the same shortcuts. It seems logical to follow the way that others have already marked out, so that we don’t have to do any extra thinking or walking. My fear, however, is that we may be transferring this pattern to our life choices.

After all, wouldn’t it be worth taking a few extra steps or engaging in deeper thoughts, especially when it comes to one’s future? Albeit grappling with the question of “what you really want” is not easy, I am nevertheless convinced it is one worth asking. Especially in times of uncertainty, that which seems logical is not necessarily the right thing to do. We must not lose the bigger vision now, but should instead take the time to reflect and create within this change. New thoughts, an adapted lifestyle, a new job – yes to all of that! But please: make sure it is based on your own wishes and needs, and not driven by a hope of finding security. If this pandemic has shown us anything, it is that nothing is certain. However, if we can summon up confidence in ourselves, that will be our most important tool for the coming months and years.

For more on how to use and develop this skill, Zero Senses will be offering the “Cultivating Presence” retreat from October 21st–23rd of this year. If you are currently looking for new impulses and inspiration, reserve your spot now:

I recently found myself in an environment that I never would have chosen for myself: crumbling walls, a bed that was just a mattress on the floor, and a level of cleanliness well below Swiss standards. And yet, the week I spent there was one of the best I’ve had in a long time. Why was that so?

The artist James Turrell once said in an interview, “home is where my community is”. For this space and light artist, home has no meaning in the geographical sense; it can be wherever he feels a deep connection with his surroundings. This became very clear to me in my example. The group of people and the depth of the connections between them render the context irrelevant. My thesis is that the stronger the relationship, the less context matters.

Recently, an article of mine was published in the SMAC Magazine on "The Good Life" – a topic quite fitting for this Letter of Inspiration.

Being alone is not something that comes naturally to us. This is no empty phrase, as anyone who has ever dared to go on vacation or to a restaurant alone will know. The first moment feels strange, unfamiliar, maybe even unnecessary and wrong. I get that. But didn’t sitting on a bike for the first time, and riding off without training wheels, having your Dad running alongside then slowly letting go, feel strange too? The moment of “flying” alone is what scares us, but at the same time it opens up a new world. Suddenly we are - in the cycling analogy - more independent, more flexible, and we get from A to B faster.

The moment of overcoming uncertainty or fear is like a software update. The only difference is that to reach the next level, we have to make a conscious decision to move rather than just press a button. Our development does not just happen, we are forced to make an active decision. And then, of course, there are distractions: life, whether pleasant or not, but certainly familiar, with friends, colleagues, family, shared jokes, and fun in the routine of social obligations and pleasures. There is something seductively distracting about pleasure, consumption and community.

Very much like the next iOS update, being alone (personal development) never fits into the daily routine. There is no time for a back-up or we don’t have the PIN at hand. There are countless reasons to click "remind me later". However, the real driver may be an avoidance of that brief moment of void (uncertainty/not knowing what is happening) that occurs when we do something outside of our routine.

When you think about the moments that shaped you, experiences always come to mind - at least for me - of times when I also dared to do something. Walking into a meeting where I already know the outcome or going on the annual family vacation in Italy doesn’t especially add to my development scale. The belief that we are not alone when we are with others is a fallacy we like to tell ourselves. The fact is that we make decisions alone, over and over again. We also bear their consequences or fruits alone - e.g. getting from A to B faster.

Arthur Schopenhauer, a German philosopher, already summarized the dilemma of mankind in the 19th century when he described humans as porcupines: If we get too close to each other, we risk hurting ourselves, but if we keep too great a distance, we risk coldness and loneliness.

"Thus the need of society (...) drives men to each other; but their many repugnant qualities and intolerable faults repel them from each other again. (...) But he who has much inner warmth of his own prefers to stay away from society, so as not to give complaint, nor to receive it."

Couldn't solitude be something beautiful? Indulging in one's own thoughts? Attending a dinner where you are not distracted by conversation or an appealing counterpart, but are allowed to enjoy and experience it alone, focused with all your senses? As with everything in life, it's all about balance. What I take away from this thought is to let the balance arise by daring again. Dare to allow and enjoy the moment of being alone and using your senses consciously. It will unfold in an update in our business decisions.

Gerhard Richter - Landscapes.

Richter is considered one of the most important living artists. His current exhibition Landscapes at the Kunsthaus Zurich features works from 1963 to 2018. There is so much that you can learn about your daily existence and work from this exceptional artist. Richter thinks that we have an overly perfect image of nature. It is far more than what the camera shows, it is more than what we choose and want to show. It goes beyondthe pure, artificially chosen detail. Just like our lives. It is more complex than some may see or show. The creation process for the expression of its reality works in the interplay: How much is just right? When is it too much? We are always searching for the right balance. How strong can an abstraction of a landscape be while still allowing it to be perceived as a landscape? Which elements of a cityscape are crucial in order for the city to still be recognizable as such?

A nice example for a briefing or meeting: How much should I prescribe so as not to be confronted with the demand of my own perfection at the end, and how much should I say in order to give a framework for development, i.e. independent work, at the end? An example from Richter's exhibition is attached.

The topics of loneliness and attitude have not only been guardrails of my thoughts in this Letter of Inspiration, but are also reflected in my recent article in Handelszeitung.

And last but not least, I recommend this podcast interview (in German) for your next car or train ride. Jonathan Sierck, initiator of vonMorgen, asked me a few good questions about intuition and what it has to do with leadership. On Spotify or Apple Podcast

Here an excerpt:
"It is important that we do not decide things from external influences, but rely more on ourselves again, and thus can also make more agile decisions that are not dependent, but strongly driven from ourselves." - Tanja Schug, in conversation on VonMorgen Podcast - Episode 38

With this, my Letter of Inspiration comes to an end… Thank you for joining me on the way to more clarity. If you like this episode, please feel free to share it with like-minded colleagues and friends, encouraging them to subscribe!

So 2021 is going to be pink and cheesy? Not really, because the original meaning of romanticism has nothing to do with big red hearts and public marriage proposals. In the 19th century, Romanticism was an artistic outcry to break out from the chains of standardization. This was manifested above all by the desire for individuality, as a reaction to the industrialization of the time. This movement became palpable through abundant drama. In the visual arts, the eerie, the subconscious, the fantastic, the passionate, the individual, the emotional and the adventurous established themselves as central motifs, which were intended to break and expand the boundaries of the intellect and were directed against mere utilitarian thinking as well as industrialization. The intensive use of color is a salient feature of the romantic painters, seen for example in intense and dramatic sunrises, almost too beautiful to be true, or in one of the most famous paintings of this era: "The Wanderer above the Sea of Fog". This was how Caspar David Friedrichs represented the situation of the artist - the tormented genius, standing on the mountaintop and, at the same time, on the edge of existence, symbolized here by an abyss. Although a thick fog blocks the view, there is a suggestion of ultimate hope. This era created motifs that still awaken longings to this day. After a special year like 2020, which raised fundamental issues and made us question the status quo, certain voices of longing also become louder. One suddenly longs for the beautiful, the real, as well as for more profundity, and for that which gives one support and stability.

An increased search for meaning has been observed as a trend for some time, and not just among the younger generation. At job interviews, applicants ask about the company's values and show interest in its social and societal responsibility. After all, today there is much more to a job than the accompanying title or the role it requires you to fulfil. It's about having a clear attitude, and that attitude has to match your own convictions. To start with, this requires clarity about oneself. In the medium term, it also leads to demarcation effects, in the professional and private environments. Living out one's character excludes some people, but also creates a stronger bond of attraction between like-minded people.

The inner call to do something meaningful is also reflected in the continuously increasing number of start-ups: +5.3% in Switzerland from 2019 to 2020, with 2019 already considered a record year. A mentality of creating can be observed. Indeed, these values show a clear trend towards "owning". We can only hypothesize about whether this is because companies may not have the right answers to the question of meaning or whether it is because the desire to break out of the classic career path is becoming greater. What is certain is that in recent years, a high value has been placed on standardization in many areas, because everything that is standardized brings scalability. Oh yes, that wonderful word! Scalability. The ability of the system or company to grow. That a certain parallel to the Romantic era - described above - can be seen here is, I think, an exciting insight. Thus, the increase in the number of new companies is not surprising. But what else could this mean? Three theses:

The drive to break away from existing thought patterns is also driven by the uncertainty that lies ahead. The question of how my work can make a difference, and for whom, displaces the question of growth and more money. Focusing on your own values also makes you more frugal, because it answers the question of what you really need very honestly. One can observe a peeling off of one's own character, as evidenced by the shrinking closet, or the decluttering of an office or living room: We make ourselves lighter, or we gain profile.

We have lost the ability to deal with uncertainty in our everyday business life. Our last years were more or less plannable, because the really big changes had perhaps been foreshadowed but had not (yet) shown themselves. It still worked out somehow. Now, many industries and thus also many jobs are uncertain, some may disappear and some may never even return. In conversations with artist friends, I often hear, almost jokingly, "That's nothing new for us". Artists are used to coping with uncertainty, and sometimes this feeling can even be a driver of creativity. This attitude prepares us for 2021.

We have lost the magic in our interactions. I speak of magic deliberately, because what standardization has also brought is dry and relentless transparency. So much is predictable, and thus we have lost the magic. The gift of creating a magical moment is one that we just had the chance to experience at Christmas through the eyes of children, seeing their irrepressible anticipation of what Santa will bring. How can we manage to rekindle this glow in our eyes as well? This question will be homework for all of us in 2021.

create and celebrate individual thoughts;
learn to think independently, outside of existing frameworks; and
cultivate the art of creating a context.

How does this work? With self-awareness, in the most literal sense.

The biography of Irvin D. Yalom (arguably one of the most successful psychoanalysts of our time, as well as the author of bestsellers such as "When Nietzsche Wept") never ceased to amaze me as I read it. I found one recurring observation in it particularly intriguing. Yalom - who is 89 years old, married, the father of four adult children, and used to be a professor at Stanford University - would take breaks of up to six months from his daily life each time he devoted himself to a new topic, such as his textbook on group therapy, existential psychotherapy, or one of his many novels. During these breaks, Yalom would travel with his wife Marilyn, who was a professor of French literature. He emphasized several times in his biography how important this change of scenery was in broadening his perspective. There is certainly much to learn from Yalom, but this deceptively simple point can be adopted directly. Creation needs space and time - not only for artists, but also for scientists and entrepreneurs.

I am very happy to announce that Neue Zürcher Zeitung (NZZamSonntag) recently ran an article by me about the meaning of work. If you missed it, you can find it online or text me to get a copy.

Thank you for joining me for this episode of the Letter of Inspiration! Feel free to share this letter with colleagues and friends.

Many (business) models are based on that which is already known, and use the past as a point of reference in order to assess risk, to make analyses or budget plans for the next year. However, the limits of proven strategies become apparent as soon as unforeseen or first-time events (such as a pandemic) occur. What is needed then is not only the advice of experts, but, even more importantly, one's own intuition, as entrepreneurs reorient and translate an existing company into a new environment.

And intuition presents another advantage: Creating new thoughts, ideas and visions from within yourself makes you independent, as inner reflection is autonomous from external influences such as the analyses, habits and assessments of others. Of course it is pleasant to be protected or supported by others or outside factors, but the apparent security they offer is often fleeting and ephemeral. A good example of this is the current pandemic: unforeseeable, but fundamentally impacting all of our (business) lives. A conscious intuition is like a strong core, it gives stability yet freedom to move - hugely important in times of high-risk and change.

Artists, in their creative processes, rely on this inner voice: the intuition. Günther Uecker, a member of the ZERO art movement dedicated to a new beginning for art after the Second World War, described it as follows:

The creative process, whether in art or in business, is not easy. To dare to create something new requires courage, independent thought, and space. In this process, restrictions, predetermined paths and old knowledge act largely as weights chained to your ankle that prevent you from advancing. To free yourself from this ballast - to let go - is the real challenge, but also an opportunity.

Why should a path that offers neither ease nor a guarantee of success be desirable? The security we find in something familiar is based on the concept of hope. Once the surface of this illusion is broken, it becomes clear that the strategy of hope is neither secure nor sustainable. Isn't the feeling of security rather a superficial cloak that lets one radiate self-confidence and even attraction (that is, beauty) to the outside world? However, even the most beautiful things eventually lose their sheen; specifically, when they touch the ground of reality.

A striking feature of the current pandemic situation is its ability to strip away masks and illusions. Superficial beauty vanishes, leaving us with two options: to try to keep up appearances for a while, or to allow them to dissolve and search instead for the truly “beautiful”. The latter approach begins with a search for characteristics that deviate from the shiny and immaculate surface. Often this leads back to the origin, where everything has started. The driver that made a company, an entrepreneur or concept successful.

What I mean by that? When you try to orient yourself in a city, you do not attempt to memorize seemingly identical asphalt streets. Instead, you identify striking reference points: an unusual house, a lone tree, a special store or a prominent sign. This is exactly what we ought to seek when we are fed up with superficial beauty. In order to break out from habitual patterns and to find your own clearly defined path to success, you have to look for what sets you apart. Rather than being an interchangeable asphalt street, you become an individual - “You start building your own statue". In art, one would say that the artist develops his own style; in the business world, I call this composure. Composure adds an important part to “the core”, which gives stability in high-risk times.

I have recently been thinking about the end product of artistic creation: the artwork itself. I realized that often, what we admire as art is something that no longer has any meaning for the artist himself. The visible art piece is an expression of a moment of creation that emerged from a development process. Once you begin to flow with this rhythm, you do not stop to appreciate the beautiful end product, you continue to grow. Radically formulated, art can be considered a by-product of emotional and personal development. While we are still admiring and appreciating the “skin” he has shed, the artist is already one step ahead.

In the business world, it is often the other way round: letting go is difficult. Once you have “created” something, you want to preserve it. You know all too well how much energy has gone into the company, the product or the team you have developed or created.

Here you can look to the art world for inspiration: The white canvas - the emptiness that represents a new beginning - can also be seen as the space of potential. The moment to dare to try something new is the white canvas and the first step, like the first brush stroke, is the most difficult of all.Erik Brynjolfsson, a professor at Stanford University, once said in a lecture:

Some situations require the art of letting go, and Brynjolfsson believes that it is only then that truly great things come into being. This is not meant to be an invitation to let go of everything that is dear to you, but encouragement to consider what you may be compulsively holding on to and what may be keeping you from making the first brushstroke on the next white canvas. Just ask yourself: What is the worst that can happen when you start a new brushstroke? Nothing really bad, you might think. Well, why not try then?

Thank you for joining me for this episode of the Letter of Inspiration! Feel free to share this letter with colleagues and friends.